Scrap It and Start Over!
(what not to do with your creaky website)

So you’ve had your website up for awhile, and let’s face it, it’s showing its age. Maybe you’ve had some major changes in your life and mission…maybe you’ve moved to a new address or joined up with a partner…maybe you’ve added some great new services and completely shifted the direction…

Continue reading

Weaving the Magical Elements of a Powerful Web Presence

Whether you’re reworking your website or building a new site from scratch, you can be sure of one thing:  your audience is going to come in asking – “So what? Why does this matter? Why should I care? What does this have to do with me?” And if you can’t…

Continue reading

Do You Get a Headache Just Thinking About Revising Your Website?

I’m really beginning to wonder if it’s in the water. Over the past few weeks, I’ve heard the questions from one business owner after another: I really need a website makeover…my site is an expense that’s not bringing me any business… I need to update my site content…it doesn’t reflect…

Continue reading

Is Your Website a Brochure in Disguise?

How many times have new clients asked to speak to me about setting up their new website, and then asked, “Can’t you just take the content from our brochure and put it up on the website? We like the way we have the wording and we just need it online,…

Continue reading

Four Letters Spell Search Engine Love for Your Site

When you’re just beginning to set up your business website, the screen can gape as blank as your mind. How can you communicate your vision and mission, your products and services? What words will have the greatest impact? If you’ve never written for the web, it can seem like a…

Continue reading

Does Your Site Serve Your Visitors’ Needs?
Check These Seven Telltale Signs

When you’re setting up your website, it’s the most natural thing in the world to think it’s about your business – your mission, products and services, history, success stories, etc., etc. After all, this is what your customers want to know, right? Actually, no, it’s not. Unless your visitors entered…

Continue reading

You Work Hard for Your Site Visitors…
Now What Do You Do to Keep Them?

Whether you’re running a brick-and-mortar shop, a sleek office in an industrial park, or a website, you have one goal in running your business: GET TRAFFIC!! It doesn’t matter whether “Traffic” means literal feet passing through your doorway, telephones ringing, email alerts pinging, or visitors following links or entering keywords…

Continue reading

"What is Social Networking and Why Should I Care?" (part 1 of 3)

This is a question I’m hearing a lot these days…current clients are seeking new venues to promote their web presence, new clients are seeking a cost-effective way to promote their business before they can afford a website, and they’ve all heard that something called “social networking” – a.k.a. Web 2.0…

Continue reading