If you’ve run a blog for any length of time, you’ve probably had at least one of those Twilight Zone experiences: receiving comments with little or relation to the topic of your posts or the focus of your blog, seemingly left by ethereal beings who enter their input without showing…
I’m really beginning to wonder if it’s in the water. Over the past few weeks, I’ve heard the questions from one business owner after another: I really need a website makeover…my site is an expense that’s not bringing me any business… I need to update my site content…it doesn’t reflect…
When you choose an identifier for your business, you’re immediately faced with the question of defining it for your clients…and for yourself. What does XYZ mean, and who are you in relation to it? For example, what is copywriting? I’ve often been faced with this question at networking gatherings. I…
My 22-year-old son is graduating from college as a Mechanical Engineering major this May, into one of the wickedest job markets in the history of the country. He looked over at me this morning as he was skimming through yet more online listings, and said, “Mom, I just saw a…
So we’ve talked about how Web 2.0 social networking is similar to offline networking, and about all the many ways you can show up on social networks… Now – here’s the catch: remember all those new friends you’ve been making? When you correspond with new colleagues or prospects in real…
Where your offline networking has certain limitations – you can present talks, rent booths, or work the crowd – online social networking offers you many ways to show up. Here are just a few tips to get you started. Post blog entries and articles on your page to share sidelights…
This is a question I’m hearing a lot these days…current clients are seeking new venues to promote their web presence, new clients are seeking a cost-effective way to promote their business before they can afford a website, and they’ve all heard that something called “social networking” – a.k.a. Web 2.0…
