Whether you’re reworking your website or building a new site from scratch, you can be sure of one thing: your audience is going to come in asking – “So what? Why does this matter? Why should I care? What does this have to do with me?” And if you can’t…
I’m really beginning to wonder if it’s in the water. Over the past few weeks, I’ve heard the questions from one business owner after another: I really need a website makeover…my site is an expense that’s not bringing me any business… I need to update my site content…it doesn’t reflect…
How many times have new clients asked to speak to me about setting up their new website, and then asked, “Can’t you just take the content from our brochure and put it up on the website? We like the way we have the wording and we just need it online,…
When you’re just beginning to set up your business website, the screen can gape as blank as your mind. How can you communicate your vision and mission, your products and services? What words will have the greatest impact? If you’ve never written for the web, it can seem like a…
My 22-year-old son is graduating from college as a Mechanical Engineering major this May, into one of the wickedest job markets in the history of the country. He looked over at me this morning as he was skimming through yet more online listings, and said, “Mom, I just saw a…
