How Do You Market When the Product is You?

My 22-year-old son is graduating from college as a Mechanical Engineering major this May, into one of the wickedest job markets in the history of the country. He looked over at me this morning as he was skimming through yet more online listings, and said, “Mom, I just saw a…

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But Does It Sound Right?
Connect to Your Audience with Authentic Passion

Back in 6th grade English class, our teacher was Mrs. C…a small round lady with a 100-megawatt personality and an utter dedication to the English language and its rules. She taught grammar like a science, with sentences diagrammed like chemical molecular structures. And she is one of the biggest reasons…

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