Do You Get a Headache Just Thinking About Revising Your Website?

I’m really beginning to wonder if it’s in the water. Over the past few weeks, I’ve heard the questions from one business owner after another: I really need a website makeover…my site is an expense that’s not bringing me any business… I need to update my site content…it doesn’t reflect…

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You Work Hard for Your Site Visitors…
Now What Do You Do to Keep Them?

Whether you’re running a brick-and-mortar shop, a sleek office in an industrial park, or a website, you have one goal in running your business: GET TRAFFIC!! It doesn’t matter whether “Traffic” means literal feet passing through your doorway, telephones ringing, email alerts pinging, or visitors following links or entering keywords…

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Attract Local Customers with an Online/Real-Time Strategy

On eBay, your customers can “shop victoriously.” On Amazon, Overstock, and the big-box e-commerce sites they can get deep discounts, wide selection, and never-leave-the-sofa gratification. So how can you motivate local customers out of the house and through your door? Actually, it’s not as hard as you might think. With…

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Do Your Clients Understand Your Green Business Language?

This is a little bit of a rant, I’m afraid…I just read an article in GreenBiz News about an EcoPinion survey that found “Consumers Don’t Understand Green Terms.” To quote the key paragraphs of the article: “a survey of 1,000 Americans conducted the first week of November, on communications and…

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What’s Different about Green Copywriting?

Ever since I decided to focus my copywriting work on the topic of my heart – sustainable business – I’ve felt as if I’ve been walking a path that’s barely been trodden. Despite the growing mainstreaming of green business principles, few eco-preneurs have begun info-preneuring. Let’s face it – infopreneurs…

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