Tired of Forests Paying for Your Reading Habits? Here’s a Solution

As the holiday shopping season begins, I’m going to step away from the topic of green copywriting and Internet marketing for just a moment. You see, my friends and I struggle with an environmentally-devastating addiction…. We’re book fiends. Reading addicts. Info-junkies. Oh, we’ve tried the e-book answer…and wound up printing…

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Do Your Clients Understand Your Green Business Language?

This is a little bit of a rant, I’m afraid…I just read an article in GreenBiz News about an EcoPinion survey that found “Consumers Don’t Understand Green Terms.” To quote the key paragraphs of the article: “a survey of 1,000 Americans conducted the first week of November, on communications and…

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