So you’ve had your website up for awhile, and let’s face it, it’s showing its age. Maybe you’ve had some major changes in your life and mission…maybe you’ve moved to a new address or joined up with a partner…maybe you’ve added some great new services and completely shifted the direction…
My trial by fire as a writer came from a high-wired Technical Communications professor…a moonlighting novelist who loved coffee and hated Latinate -ize and -ization suffixes with equal passion. With our latest assignments pinned on the board, he’d read the first sentence of each one aloud, confront the writer, and demand,…
Whether you’re reworking your website or building a new site from scratch, you can be sure of one thing: your audience is going to come in asking – “So what? Why does this matter? Why should I care? What does this have to do with me?” And if you can’t…
I’m really beginning to wonder if it’s in the water. Over the past few weeks, I’ve heard the questions from one business owner after another: I really need a website makeover…my site is an expense that’s not bringing me any business… I need to update my site content…it doesn’t reflect…
How many times have new clients asked to speak to me about setting up their new website, and then asked, “Can’t you just take the content from our brochure and put it up on the website? We like the way we have the wording and we just need it online,…
When you’re just beginning to set up your business website, the screen can gape as blank as your mind. How can you communicate your vision and mission, your products and services? What words will have the greatest impact? If you’ve never written for the web, it can seem like a…
When you’re setting up your website, it’s the most natural thing in the world to think it’s about your business – your mission, products and services, history, success stories, etc., etc. After all, this is what your customers want to know, right? Actually, no, it’s not. Unless your visitors entered…
Whether you’re running a brick-and-mortar shop, a sleek office in an industrial park, or a website, you have one goal in running your business: GET TRAFFIC!! It doesn’t matter whether “Traffic” means literal feet passing through your doorway, telephones ringing, email alerts pinging, or visitors following links or entering keywords…
If you’re like me, you probably grit your teeth and groan inwardly when you hear a barrage of corporate-speak, loaded with cliches like “leveraging the synergy to take it to the next level” and other conglomerations of nebulousness. What is this person saying, anyway, you wonder, and what exactly is…
With all the attention that’s paid to increasing traffic to your website or blog, don’t forget the impact that social-bookmarking services like Digg, Technorati, Yahoo Buzz, and others can have on your number of visitors. Why? Well, it’s not as simple as adding keywords to your site or paying for…
