My trial by fire as a writer came from a high-wired Technical Communications professor…a moonlighting novelist who loved coffee and hated Latinate -ize and -ization suffixes with equal passion. With our latest assignments pinned on the board, he’d read the first sentence of each one aloud, confront the writer, and demand,…
When you choose an identifier for your business, you’re immediately faced with the question of defining it for your clients…and for yourself. What does XYZ mean, and who are you in relation to it? For example, what is copywriting? I’ve often been faced with this question at networking gatherings. I…
Ever since I decided to focus my copywriting work on the topic of my heart – sustainable business – I’ve felt as if I’ve been walking a path that’s barely been trodden. Despite the growing mainstreaming of green business principles, few eco-preneurs have begun info-preneuring. Let’s face it – infopreneurs…
