Copywriting with a Conscience


Authenticity. Integrity. Environmental and social responsibility. These are just a few of the business values at the core of your green company. Values that have guided you through cultural storms and economic roller-coasters, earning you a solid clientele of conscious consumers.

Now, you need a writer who gets it. Who isn’t trying to crush a goal of generic killer copy. Who takes the time to listen to you and craft authentic content that reflects your values, your perspective, your voice. Content that speaks to your target audience in the words that matter to them.

A writer who understands your sustainable business values because she lives them herself.

If that’s the writer you’ve been seeking, stop here.

With more than a decade of green marketing experience and green advocacy at the corporate, nonprofit, and local Chamber of Commerce levels, undergirded with a permaculture design certification and Reiki Master attunement, I help my clients market their sustainable and regenerative businesses and healing practices from a deeper perspective.

Turn to Your Words’ Worth for authentic copywriting to promote your expertise, touch your readers’ hearts, and transform passing interest to return visitors and sales…

Service for the long term

Since 2005, I have provided all of these services, and more, in long-term working relationships with sustainable and regenerative businesses, visionary nonprofits, and holistic healers. They respond with comments like these:

Every time we have engaged (Phila) we have been incredibly satisfied with the result. The text she has helped us to craft not only authentically communicates our message but also has been instrumental in increasing registration in our courses. – Michelle Avis, Verge Permaculture

Phila has a gift of listening to me and tuning into my voice so that when she writes it is coming from me…. If you want someone who can translate your voice into a beautiful, written masterpiece, then Phila is the person. – Cassandra Herbert, Zest and Harmony Counseling

Communicate your values in your voice!

For online and offline content that authentically conveys your message, trust a marketer who shares your values. Contact me using the widget at right, and let me give your vision your voice.


  1. Hi Phila;

    Great to hear from you – Thanks for the ecard.

    Your site looks great! Hope all is well and that your business is thriving. Drop me a line and let me know how you are.



  2. Hello Phila,

    I was referred to you by Kim Turner. I am with Harbor City Services Inc. we are a small non-profit that does shredding, document storage, and warehousing. We will have a table at the Green Earth Expo (check-out website) and Kim thought you may be interested in sharing our table. We have a full table for the expo on Friday but I will also be there on Saturday and Sunday. Let me know if this is something that is of interest to you.

    Kisha Baker

    Business Development Director

    Harbor City Services Inc.

    110 Alco Place

    Baltimore, MD 21227


    Join us on Facebook!

  3. Hello, Ms. Hoopes:

    We just briefly spoke on the phone … it was a wrong number (twice) & I called to apologize. After the fact, I decided to look you up on the ‘net & come to find out, you’re a writer. I’ve long since stopped wondering about “coincidences.” For whatever reason, the number I was trying to call crossed lines w/your actual number–& in the end result, I found your excellent site & services. Writers will attract writers, eh?!

    All the best to you!

    ~ Linda J. Alexander

  4. Hello YWW,

    We are seeking a firm to assist our webstore’s ranking on the search engines and to make it easier for people searching for the products that we carry, to find us and of course we want to encourage them to shop with us.

    Do you do this type of work?

    BTW I think you have a great website with great writing!!!

    Green Harmony Living

  5. We’re a gaggle of volunteers and opening a new scheme in our community.
    Your web site provided us with valuable info to work on. You have
    performed an impressive task and our whole community can be thankful to you.

  6. Cheryl Lynn Standing

    I am a pediatrician, resigning from corporate medicine, studying Integrative Medicine and Permaculture….Planning to start housecall only concierge practice. I need help with marketing, website design, naming, writing, ect. I got your name from Tad Hargrave’s writing. Cheri

  7. I got your name from Tad Hargrave’s writing. I am a pediatrician studying Integrative Medicine and permaculture. I am planning to start a pediatric concierge practice and need help with marketing, web design, writing….Cheri

  8. Couldn’t get the comment to work on the about page. 4+1 is five last I looked!

  9. Hello Phila!

    Andrew here from Business for a Fair Minimum Wage. I want to thank you again for adding your name to our sign-on statement in support of increasing the federal minimum wage to $10.10 per hour.
    Due to the fact that there is new federal legislation pending to gradually increase the federal minimum wage to $12 per hour by the year 2020, we have started a new sign-on statement to represent support for that increase.

    It would be great to represent your support there, so please let me know if we can add your name to that new statement.

    If you are interested in reading more, there is a full invitation to sign below my signature, and you can view the full text of the statement here:

    Please let me know if you have any questions or would like any additional information

    Thank you for your leadership!

    Outreach Associate
    Business for a Fair Minimum Wage
    Twitter: @MinimumWageBiz

    Greetings Phila,

    I’m writing to ask you to sign the Business for a Fair Minimum Wage Statement in favor of raising the federal minimum wage, which is still stuck at $7.25 an hour (please sign whether or not you have employees or pay minimum wage):

    You’ll be in great company with businesses like Eileen Fisher, Ben & Jerry’s, Pi Pizzeria, New Belgium Brewing, Replacements Ltd, ABC Carpet & Home, ECOS, Zingerman’s, Uncommon Goods, Boloco, Lamey Wellehan Shoes, Cole Hardware, Hollister Staffing and many more around the country.

    Policy makers, consumers, reporters and fellow business leaders look to this sign-on statement to see the diverse and growing list of companies and business organizations that support raising the minimum wage. You can go here to sign on now:

    Please sign to support raising the federal minimum wage from $7.25 to at least $12 by 2020 (the level in the federal Raise the Wage Act) even if you think the minimum wage should be higher.

    The stronger the support from business people like you, the more likely a federal increase will finally pass, increasing wages for millions of people who can’t make ends meet and boosting business and our economy nationwide.

    It takes 2 minutes to sign-on or we can do it for you. Just let me know!

    Thank you for your leadership!

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