So very often I see clients with wonderful visions for their business, missions that can inspire great change in their clients and communities….and a choking fear of stepping out in their power and putting that work out fully into the world. Like a beginning swimmer teetering at the edge between “shoulder high”…
Too many times, I have heard clients complaining, “I’ve set up my website – but I don’t think anyone’s visiting it!” And they begin sharing the tricks they’ve tried to jump-start their hit counter, ranging from pricey site add-ons to dubiously ethical wizards who try to outwit the search engine…
Dog eat dog. Survival of the fittest. That’s (theoretically) been the rule of the free market system…that competition improves the quality of everyone’s product, and only the strongest survive. But the other night, I attended a networking gathering that was practically an online marketers’ convention – out of the 30…
I can’t count the number of clients who’ve answered my question “Who is your audience?” with “Everyone! – Anyone who’s ever needed (fill in the product or service).” That kind of confidence is great…but it doesn’t help from a marketing standpoint. To sell effectively to your audience, you need to…
You held out as long as you could. “I don’t want to be a blogger,” you said. “I don’t see the value to my business, and besides, what would I say?” But one way or another your objections were overcome…fired up with enthusiasm, you set up your blog, sat down…
For those of us whose parents survived the Great Depression, the recent economic downturn may have stirred deep-rooted reflexes to scrimp and save: cut expenses to the barest minimum, DIY wherever possible. The problem is – applying this mindset to a marketing budget can set off a long downward spiral…
This summer, like last, I’m going to be spending a portion of my days in an Aussie-tinged excursion to the far frontiers of Web 2.0 – the wildly fertile land where the hottest, best-of-the-best-but-as-yet-undiscovered social marketing applications lurk. And you’re invited to come with me! The tour is led by…
If it seems to you that the social gaps are widening…between the health-conscious and the, well, not-so health conscious…between Americans pursuing luxury and those pursuing simplicity…between ultra-driven aficionados of caffeine drinks and 24/7 connectivity and slower-paced folks opting for quality of life…well, the Natural Marketing Institute has news for you.…
