Six Questions to Ask Before You Work With a Ghost/Guest Blogger

You see it again and again in marketing circles: Content is King! Content drives traffic! Content draws visitors! And it’s true – it does. A website with high-quality, targeted, relevant content, does draw traffic and build trust in your prospective clientele. But from what I’m seeing these days, some beginning writers are…

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Scrap It and Start Over!
(what not to do with your creaky website)

So you’ve had your website up for awhile, and let’s face it, it’s showing its age. Maybe you’ve had some major changes in your life and mission…maybe you’ve moved to a new address or joined up with a partner…maybe you’ve added some great new services and completely shifted the direction…

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Do You Get a Headache Just Thinking About Revising Your Website?

I’m really beginning to wonder if it’s in the water. Over the past few weeks, I’ve heard the questions from one business owner after another: I really need a website makeover…my site is an expense that’s not bringing me any business… I need to update my site content…it doesn’t reflect…

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Making Your First Meetings Memorable: Crafting a Powerful Elevator Speech

You know the “Oh, how…er…interesting” moment. It happens when someone at a networking mixer introduces himself saying something like this:  “I’m John Doe, and I’m lead widget wizard with United Widgets International.” What is United Widgets? What do they do? What does he do? How can you connect with him?…

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How Do You Market When the Product is You?

My 22-year-old son is graduating from college as a Mechanical Engineering major this May, into one of the wickedest job markets in the history of the country. He looked over at me this morning as he was skimming through yet more online listings, and said, “Mom, I just saw a…

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