Can you recognize greenwash in the making…and when you do, what do you do about it? If you’re a freelance marketing green businesses to well-meaning consumers who are vulnerable to misleading green claims, these are questions that can reshape a niche. For me, the shift started with an inquiry call…
I can’t count the number of clients who’ve answered my question “Who is your audience?” with “Everyone! – Anyone who’s ever needed (fill in the product or service).” That kind of confidence is great…but it doesn’t help from a marketing standpoint. To sell effectively to your audience, you need to…
With the economy in upheaval, Congress visioning and re-visioning industry bailouts and abandoning clean-energy tax credits, the health care debate tug-of-warring this way and that, and the environment under continuing assault, it’s sometimes tempting to question – how much good can living green really do?The luxuries of enviro-heedless daily American…
