I’ve seen it over and over again…once you find your core values, the worldview that drives you, your life begins opening in new directions to reflect it. In 2004, Your Words’ Worth began, founded on a lifetime of writing, an AWAI copywriting course, and a determination that I would never again…
Can you recognize greenwash in the making…and when you do, what do you do about it? If you’re a freelance marketing green businesses to well-meaning consumers who are vulnerable to misleading green claims, these are questions that can reshape a niche. For me, the shift started with an inquiry call…
With the economy in upheaval, Congress visioning and re-visioning industry bailouts and abandoning clean-energy tax credits, the health care debate tug-of-warring this way and that, and the environment under continuing assault, it’s sometimes tempting to question – how much good can living green really do?The luxuries of enviro-heedless daily American…
