I’ve seen it over and over again…once you find your core values, the worldview that drives you, your life begins opening in new directions to reflect it. In 2004, Your Words’ Worth began, founded on a lifetime of writing, an AWAI copywriting course, and a determination that I would never again…
You see it again and again in marketing circles: Content is King! Content drives traffic! Content draws visitors! And it’s true – it does. A website with high-quality, targeted, relevant content, does draw traffic and build trust in your prospective clientele. But from what I’m seeing these days, some beginning writers are…
Reading some social-marketing blogs, you’d think that hiring a ghost-blogger is rather like hiring a writer for your master’s thesis. Immoral, unethical, deceptive, and…well, you just don’t do it! Rather obviously – as ghost-blogging is one of the services we offer here at Your Words’ Worth – we take a different…
I’m really beginning to wonder if it’s in the water. Over the past few weeks, I’ve heard the questions from one business owner after another: I really need a website makeover…my site is an expense that’s not bringing me any business… I need to update my site content…it doesn’t reflect…
Whether you’re running a brick-and-mortar shop, a sleek office in an industrial park, or a website, you have one goal in running your business: GET TRAFFIC!! It doesn’t matter whether “Traffic” means literal feet passing through your doorway, telephones ringing, email alerts pinging, or visitors following links or entering keywords…
Penny-pinchers. Tightwads.Cost-cutters. Not very attractive descriptions, are they? Rather reminiscent of Scrooge in an overcoat and muffler, counting up his fortune by candlelight, perhaps? But these words take on a new, positive meaning when you’re talking about energy savings these days. It’s not just the “tightwads” who are…
This is a little bit of a rant, I’m afraid…I just read an article in GreenBiz News about an EcoPinion survey that found “Consumers Don’t Understand Green Terms.” To quote the key paragraphs of the article: “a survey of 1,000 Americans conducted the first week of November, on communications and…
