From a Holistic Business to a Whole Life
I’ve seen it over and over again…once you find your core values, the worldview that drives you, your life begins opening in new directions to reflect it. In 2004, Your Words’
Category: green copywriting
Six Questions to Ask Before You Work With a Ghost/Guest Blogger
You see it again and again in marketing circles: Content is King! Content drives traffic! Content draws visitors! And it’s true – it does. A website with high-quality, targeted, relevant
How Ghost-Blogging Can Refine Your Message
Reading some social-marketing blogs, you’d think that hiring a ghost-blogger is rather like hiring a writer for your master’s thesis. Immoral, unethical, deceptive, and…well, you just don’t do it! Rather
Do You Get a Headache Just Thinking About Revising Your Website?
I’m really beginning to wonder if it’s in the water. Over the past few weeks, I’ve heard the questions from one business owner after another: I really need a website
You Work Hard for Your Site Visitors…
Now What Do You Do to Keep Them?
Whether you’re running a brick-and-mortar shop, a sleek office in an industrial park, or a website, you have one goal in running your business: GET TRAFFIC!! It doesn’t matter whether
Selling High-Tech Products to Non-Technical Buyers
Penny-pinchers. Tightwads.Cost-cutters. Not very attractive descriptions, are they? Rather reminiscent of Scrooge in an overcoat and muffler, counting up his fortune by candlelight, perhaps? But these words take
Do Your Clients Understand Your Green Business Language?
This is a little bit of a rant, I’m afraid…I just read an article in GreenBiz News about an EcoPinion survey that found “Consumers Don’t Understand Green Terms.” To quote
PHILA HOOPES
Copywriter and Permaculture Practitioner
Your Words’ Worth was founded on a vision of right livelihood, with experience in journalism, technical writing, and copywriting, and a passion for earth care, integrative wellness, and regenerative business practice.
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