Six Questions to Ask Before You Work With a Ghost/Guest Blogger

You see it again and again in marketing circles: Content is King! Content drives traffic! Content draws visitors! And it’s true – it does. A website with high-quality, targeted, relevant content, does draw traffic and build trust in your prospective clientele. But from what I’m seeing these days, some beginning writers are…

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How Ghost-Blogging Can Refine Your Message

Reading some social-marketing blogs, you’d think that hiring a ghost-blogger is rather like hiring a writer for your master’s thesis. Immoral, unethical, deceptive, and…well, you just don’t do it! Rather obviously – as ghost-blogging is one of the services we offer here at Your Words’ Worth – we take a different…

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When Your 1-Page Site Isn’t Enough

Perhaps, once upon a time, your bare-bones-basic one-page site  was a perfectly fine way to represent your company on the Internet. But with just about everybody taking their business online, it’s getting tough for those bare-bones-basic sites to compete. Maybe you’ve got prospects saying they can’t find you when they…

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Scrap It and Start Over!
(what not to do with your creaky website)

So you’ve had your website up for awhile, and let’s face it, it’s showing its age. Maybe you’ve had some major changes in your life and mission…maybe you’ve moved to a new address or joined up with a partner…maybe you’ve added some great new services and completely shifted the direction…

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Answering the Question Your Visitors Will Never Speak
(but they’re always asking)

My trial by fire as a writer came from a high-wired Technical Communications professor…a moonlighting novelist who loved coffee and hated Latinate -ize and -ization suffixes with equal passion. With our latest assignments pinned on the board, he’d read the first sentence of each one aloud, confront the writer, and demand,…

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Weaving the Magical Elements of a Powerful Web Presence

Whether you’re reworking your website or building a new site from scratch, you can be sure of one thing:  your audience is going to come in asking – “So what? Why does this matter? Why should I care? What does this have to do with me?” And if you can’t…

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Do You Get a Headache Just Thinking About Revising Your Website?

I’m really beginning to wonder if it’s in the water. Over the past few weeks, I’ve heard the questions from one business owner after another: I really need a website makeover…my site is an expense that’s not bringing me any business… I need to update my site content…it doesn’t reflect…

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Is Your Website a Brochure in Disguise?

How many times have new clients asked to speak to me about setting up their new website, and then asked, “Can’t you just take the content from our brochure and put it up on the website? We like the way we have the wording and we just need it online,…

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Four Letters Spell Search Engine Love for Your Site

When you’re just beginning to set up your business website, the screen can gape as blank as your mind. How can you communicate your vision and mission, your products and services? What words will have the greatest impact? If you’ve never written for the web, it can seem like a…

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So What, Exactly, Is……..?
Embodying Your Brand

When you choose an identifier for your business, you’re immediately faced with the question of defining it for your clients…and for yourself. What does XYZ mean, and who are you in relation to it? For example, what is copywriting? I’ve often been faced with this question at networking gatherings.  I…

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Does Your Site Serve Your Visitors’ Needs?
Check These Seven Telltale Signs

When you’re setting up your website, it’s the most natural thing in the world to think it’s about your business – your mission, products and services, history, success stories, etc., etc. After all, this is what your customers want to know, right? Actually, no, it’s not. Unless your visitors entered…

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You Work Hard for Your Site Visitors…
Now What Do You Do to Keep Them?

Whether you’re running a brick-and-mortar shop, a sleek office in an industrial park, or a website, you have one goal in running your business: GET TRAFFIC!! It doesn’t matter whether “Traffic” means literal feet passing through your doorway, telephones ringing, email alerts pinging, or visitors following links or entering keywords…

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Will You Be Heard? Four Tell-Tale Signs of a Confusing Message

If you’re like me, you probably grit your teeth and groan inwardly when you hear a barrage of corporate-speak, loaded with cliches like “leveraging the synergy to take it to the next level” and other conglomerations of nebulousness. What is this person saying, anyway, you wonder, and what exactly is…

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Selling High-Tech Products to Non-Technical Buyers

Penny-pinchers. Tightwads.Cost-cutters.   Not very attractive descriptions, are they? Rather reminiscent of Scrooge in an overcoat and muffler, counting up his fortune by candlelight, perhaps?   But these words take on a new, positive meaning when you’re talking about energy savings these days. It’s not just the “tightwads” who are…

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Do Your Clients Understand Your Green Business Language?

This is a little bit of a rant, I’m afraid…I just read an article in GreenBiz News about an EcoPinion survey that found “Consumers Don’t Understand Green Terms.” To quote the key paragraphs of the article: “a survey of 1,000 Americans conducted the first week of November, on communications and…

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What’s Different about Green Copywriting?

Ever since I decided to focus my copywriting work on the topic of my heart – sustainable business – I’ve felt as if I’ve been walking a path that’s barely been trodden. Despite the growing mainstreaming of green business principles, few eco-preneurs have begun info-preneuring. Let’s face it – infopreneurs…

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