From a Holistic Business to a Whole Life
I’ve seen it over and over again…once you find your core values, the worldview that drives you, your life begins opening in new directions to reflect it. In 2004, Your Words’
Category: copywriting
Six Questions to Ask Before You Work With a Ghost/Guest Blogger
You see it again and again in marketing circles: Content is King! Content drives traffic! Content draws visitors! And it’s true – it does. A website with high-quality, targeted, relevant
How Ghost-Blogging Can Refine Your Message
Reading some social-marketing blogs, you’d think that hiring a ghost-blogger is rather like hiring a writer for your master’s thesis. Immoral, unethical, deceptive, and…well, you just don’t do it! Rather
Why Design Is Only One Part of Your Website’s Success
There’s a common myth afoot…a myth that has deeply embedded itself in the small business consciousness. It’s a seductively deceptive myth that appears to save you money, but is actually
When Your 1-Page Site Isn’t Enough
Perhaps, once upon a time, your bare-bones-basic one-page site was a perfectly fine way to represent your company on the Internet. But with just about everybody taking their business online,
Creating a Site That Showcases You
For many small businesses, a more-or-less generic site structure works just fine. Your basic home page, an About Us profile, some pages on Services and/or Products, a number of Testimonials,
Scrap It and Start Over!
(what not to do with your creaky website)
So you’ve had your website up for awhile, and let’s face it, it’s showing its age. Maybe you’ve had some major changes in your life and mission…maybe you’ve moved to
Answering the Question Your Visitors Will Never Speak
(but they’re always asking)
My trial by fire as a writer came from a high-wired Technical Communications professor…a moonlighting novelist who loved coffee and hated Latinate -ize and -ization suffixes with equal passion. With our
Weaving the Magical Elements of a Powerful Web Presence
Whether you’re reworking your website or building a new site from scratch, you can be sure of one thing: your audience is going to come in asking – “So what?
Do You Get a Headache Just Thinking About Revising Your Website?
I’m really beginning to wonder if it’s in the water. Over the past few weeks, I’ve heard the questions from one business owner after another: I really need a website
Is Your Website a Brochure in Disguise?
How many times have new clients asked to speak to me about setting up their new website, and then asked, “Can’t you just take the content from our brochure and
Four Letters Spell Search Engine Love for Your Site
When you’re just beginning to set up your business website, the screen can gape as blank as your mind. How can you communicate your vision and mission, your products and
So What, Exactly, Is……..?
Embodying Your Brand
When you choose an identifier for your business, you’re immediately faced with the question of defining it for your clients…and for yourself. What does XYZ mean, and who are you
Does Your Site Serve Your Visitors’ Needs?
Check These Seven Telltale Signs
When you’re setting up your website, it’s the most natural thing in the world to think it’s about your business – your mission, products and services, history, success stories, etc.,
You Work Hard for Your Site Visitors…
Now What Do You Do to Keep Them?
Whether you’re running a brick-and-mortar shop, a sleek office in an industrial park, or a website, you have one goal in running your business: GET TRAFFIC!! It doesn’t matter whether
Will You Be Heard? Four Tell-Tale Signs of a Confusing Message
If you’re like me, you probably grit your teeth and groan inwardly when you hear a barrage of corporate-speak, loaded with cliches like “leveraging the synergy to take it to
Can You Digg It? Why Should You?
With all the attention that’s paid to increasing traffic to your website or blog, don’t forget the impact that social-bookmarking services like Digg, Technorati, Yahoo Buzz, and others can have
Selling High-Tech Products to Non-Technical Buyers
Penny-pinchers. Tightwads.Cost-cutters. Not very attractive descriptions, are they? Rather reminiscent of Scrooge in an overcoat and muffler, counting up his fortune by candlelight, perhaps? But these words take
Do Your Clients Understand Your Green Business Language?
This is a little bit of a rant, I’m afraid…I just read an article in GreenBiz News about an EcoPinion survey that found “Consumers Don’t Understand Green Terms.” To quote
What’s Different about Green Copywriting?
Ever since I decided to focus my copywriting work on the topic of my heart – sustainable business – I’ve felt as if I’ve been walking a path that’s barely
PHILA HOOPES
Copywriter and Permaculture Practitioner
Your Words’ Worth was founded on a vision of right livelihood, with experience in journalism, technical writing, and copywriting, and a passion for earth care, integrative wellness, and regenerative business practice.
Sponsor