Creating a Site That Showcases You
For many small businesses, a more-or-less generic site structure works just fine. Your basic home page, an About Us profile, some pages on Services and/or Products, a number of Testimonials,
Category: branding
Scrap It and Start Over!
(what not to do with your creaky website)
So you’ve had your website up for awhile, and let’s face it, it’s showing its age. Maybe you’ve had some major changes in your life and mission…maybe you’ve moved to
What’s With These Bizarre Blog Comments?
If you’ve run a blog for any length of time, you’ve probably had at least one of those Twilight Zone experiences: receiving comments with little or relation to the topic
Answering the Question Your Visitors Will Never Speak
(but they’re always asking)
My trial by fire as a writer came from a high-wired Technical Communications professor…a moonlighting novelist who loved coffee and hated Latinate -ize and -ization suffixes with equal passion. With our
Do You Get a Headache Just Thinking About Revising Your Website?
I’m really beginning to wonder if it’s in the water. Over the past few weeks, I’ve heard the questions from one business owner after another: I really need a website
Making Your First Meetings Memorable: Crafting a Powerful Elevator Speech
You know the “Oh, how…er…interesting” moment. It happens when someone at a networking mixer introduces himself saying something like this: “I’m John Doe, and I’m lead widget wizard with United
If You Want People Talking About Your Business – Get Out There And Speak!
So you’re a loyal regular at all the networking mixers and business builder groups…you’ve handed out your cards at more events than you can count..but have you stood at
So What, Exactly, Is……..?
Embodying Your Brand
When you choose an identifier for your business, you’re immediately faced with the question of defining it for your clients…and for yourself. What does XYZ mean, and who are you
PHILA HOOPES
Copywriter and Permaculture Practitioner
Your Words’ Worth was founded on a vision of right livelihood, with experience in journalism, technical writing, and copywriting, and a passion for earth care, integrative wellness, and regenerative business practice.
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