For many small businesses, a more-or-less generic site structure works just fine. Your basic home page, an About Us profile, some pages on Services and/or Products, a number of Testimonials, perhaps an e-commerce function, and a Contact page, and you’re set. But what happens if you’ve built a career on…
So you’ve had your website up for awhile, and let’s face it, it’s showing its age. Maybe you’ve had some major changes in your life and mission…maybe you’ve moved to a new address or joined up with a partner…maybe you’ve added some great new services and completely shifted the direction…
If you’ve run a blog for any length of time, you’ve probably had at least one of those Twilight Zone experiences: receiving comments with little or relation to the topic of your posts or the focus of your blog, seemingly left by ethereal beings who enter their input without showing…
My trial by fire as a writer came from a high-wired Technical Communications professor…a moonlighting novelist who loved coffee and hated Latinate -ize and -ization suffixes with equal passion. With our latest assignments pinned on the board, he’d read the first sentence of each one aloud, confront the writer, and demand,…
I’m really beginning to wonder if it’s in the water. Over the past few weeks, I’ve heard the questions from one business owner after another: I really need a website makeover…my site is an expense that’s not bringing me any business… I need to update my site content…it doesn’t reflect…
You know the “Oh, how…er…interesting” moment. It happens when someone at a networking mixer introduces himself saying something like this: “I’m John Doe, and I’m lead widget wizard with United Widgets International.” What is United Widgets? What do they do? What does he do? How can you connect with him?…
So you’re a loyal regular at all the networking mixers and business builder groups…you’ve handed out your cards at more events than you can count..but have you stood at a podium to offer an educational talk about your field of business to the general public, and fielded their questions? If…
When you choose an identifier for your business, you’re immediately faced with the question of defining it for your clients…and for yourself. What does XYZ mean, and who are you in relation to it? For example, what is copywriting? I’ve often been faced with this question at networking gatherings. I…
