Six Questions to Ask Before You Work With a Ghost/Guest Blogger

You see it again and again in marketing circles: Content is King! Content drives traffic! Content draws visitors! And it’s true – it does. A website with high-quality, targeted, relevant content, does draw traffic and build trust in your prospective clientele. But from what I’m seeing these days, some beginning writers are…

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How Ghost-Blogging Can Refine Your Message

Reading some social-marketing blogs, you’d think that hiring a ghost-blogger is rather like hiring a writer for your master’s thesis. Immoral, unethical, deceptive, and…well, you just don’t do it! Rather obviously – as ghost-blogging is one of the services we offer here at Your Words’ Worth – we take a different…

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When Your 1-Page Site Isn’t Enough

Perhaps, once upon a time, your bare-bones-basic one-page site  was a perfectly fine way to represent your company on the Internet. But with just about everybody taking their business online, it’s getting tough for those bare-bones-basic sites to compete. Maybe you’ve got prospects saying they can’t find you when they…

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Scrap It and Start Over!
(what not to do with your creaky website)

So you’ve had your website up for awhile, and let’s face it, it’s showing its age. Maybe you’ve had some major changes in your life and mission…maybe you’ve moved to a new address or joined up with a partner…maybe you’ve added some great new services and completely shifted the direction…

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What’s With These Bizarre Blog Comments?

If you’ve run a blog for any length of time, you’ve probably had at least one of those Twilight Zone experiences:  receiving comments  with little or relation to the topic of your posts or the focus of your blog, seemingly left by ethereal beings who enter their input without showing…

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Answering the Question Your Visitors Will Never Speak
(but they’re always asking)

My trial by fire as a writer came from a high-wired Technical Communications professor…a moonlighting novelist who loved coffee and hated Latinate -ize and -ization suffixes with equal passion. With our latest assignments pinned on the board, he’d read the first sentence of each one aloud, confront the writer, and demand,…

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Weaving the Magical Elements of a Powerful Web Presence

Whether you’re reworking your website or building a new site from scratch, you can be sure of one thing:  your audience is going to come in asking – “So what? Why does this matter? Why should I care? What does this have to do with me?” And if you can’t…

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Do You Get a Headache Just Thinking About Revising Your Website?

I’m really beginning to wonder if it’s in the water. Over the past few weeks, I’ve heard the questions from one business owner after another: I really need a website makeover…my site is an expense that’s not bringing me any business… I need to update my site content…it doesn’t reflect…

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Making Your First Meetings Memorable: Crafting a Powerful Elevator Speech

You know the “Oh, how…er…interesting” moment. It happens when someone at a networking mixer introduces himself saying something like this:  “I’m John Doe, and I’m lead widget wizard with United Widgets International.” What is United Widgets? What do they do? What does he do? How can you connect with him?…

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If You Want People Talking About Your Business – Get Out There And Speak!

So you’re a loyal regular at all the networking mixers and business builder groups…you’ve handed out your cards at more events than you can count..but have you stood at a podium to offer an educational talk about your field of business to the general public, and fielded their questions? If…

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Is Your Website a Brochure in Disguise?

How many times have new clients asked to speak to me about setting up their new website, and then asked, “Can’t you just take the content from our brochure and put it up on the website? We like the way we have the wording and we just need it online,…

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Networking by the (New) Law of the Jungle

Dog eat dog. Survival of the fittest. That’s (theoretically) been the rule of the free market system…that competition improves the quality of everyone’s product, and only the strongest survive. But the other night, I attended a networking gathering that was practically an online marketers’ convention – out of the 30…

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Four Letters Spell Search Engine Love for Your Site

When you’re just beginning to set up your business website, the screen can gape as blank as your mind. How can you communicate your vision and mission, your products and services? What words will have the greatest impact? If you’ve never written for the web, it can seem like a…

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