Phila, Author at Your Words' Worth

From a Holistic Business to a Whole Life

I’ve seen it over and over again…once you find your core values, the worldview that drives you, your life begins opening in new directions to reflect it. In 2004, Your Words’

Six Questions to Ask Before You Work With a Ghost/Guest Blogger

You see it again and again in marketing circles: Content is King! Content drives traffic! Content draws visitors! And it’s true – it does. A website with high-quality, targeted, relevant

The Power of Vulnerability

So very often I see clients with wonderful visions for their business, missions that can inspire great change in their clients and communities….and a choking fear of stepping out in

Greenwash or No? How Asking the Hard Questions Honed My Niche

Can you recognize greenwash in the making…and when you do, what do you do about it? If you’re a freelance marketing green businesses to well-meaning consumers who are vulnerable to

How Ghost-Blogging Can Refine Your Message

Reading some social-marketing blogs, you’d think that hiring a ghost-blogger is rather like hiring a writer for your master’s thesis. Immoral, unethical, deceptive, and…well, you just don’t do it! Rather

Why Design Is Only One Part of Your Website’s Success

There’s a common myth afoot…a myth that has deeply embedded itself in the small business consciousness. It’s a seductively deceptive myth that appears to save you money, but is actually

The Secret “Extra” Service
You Didn’t Know YWW Offers

I don’t normally explore new career paths because of a wrong-number voicemail, but this one shocked me into asking “Why not?” It was a man’s voice, clipped and businesslike, saying,

When Your 1-Page Site Isn’t Enough

Perhaps, once upon a time, your bare-bones-basic one-page site was a perfectly fine way to represent your company on the Internet. But with just about everybody taking their business online,

Creating a Site That Showcases You

For many small businesses, a more-or-less generic site structure works just fine. Your basic home page, an About Us profile, some pages on Services and/or Products, a number of Testimonials,

Scrap It and Start Over!
(what not to do with your creaky website)

So you’ve had your website up for awhile, and let’s face it, it’s showing its age. Maybe you’ve had some major changes in your life and mission…maybe you’ve moved to

What’s With These Bizarre Blog Comments?

If you’ve run a blog for any length of time, you’ve probably had at least one of those Twilight Zone experiences: receiving comments with little or relation to the topic

Answering the Question Your Visitors Will Never Speak
(but they’re always asking)

My trial by fire as a writer came from a high-wired Technical Communications professor…a moonlighting novelist who loved coffee and hated Latinate -ize and -ization suffixes with equal passion. With our

Weaving the Magical Elements of a Powerful Web Presence

Whether you’re reworking your website or building a new site from scratch, you can be sure of one thing: your audience is going to come in asking – “So what?

Do You Get a Headache Just Thinking About Revising Your Website?

I’m really beginning to wonder if it’s in the water. Over the past few weeks, I’ve heard the questions from one business owner after another: I really need a website

Making Your First Meetings Memorable: Crafting a Powerful Elevator Speech

You know the “Oh, how…er…interesting” moment. It happens when someone at a networking mixer introduces himself saying something like this: “I’m John Doe, and I’m lead widget wizard with United

If You Want People Talking About Your Business – Get Out There And Speak!

So you’re a loyal regular at all the networking mixers and business builder groups…you’ve handed out your cards at more events than you can count..but have you stood at

Is Your Website a Brochure in Disguise?

How many times have new clients asked to speak to me about setting up their new website, and then asked, “Can’t you just take the content from our brochure and

Easy Steps to Boost Your Site’s Credibility, Rankings & Traffic

Too many times, I have heard clients complaining, “I’ve set up my website – but I don’t think anyone’s visiting it!” And they begin sharing the tricks they’ve tried to

Networking by the (New) Law of the Jungle

Dog eat dog. Survival of the fittest. That’s (theoretically) been the rule of the free market system…that competition improves the quality of everyone’s product, and only the strongest survive. But

Four Letters Spell Search Engine Love for Your Site

When you’re just beginning to set up your business website, the screen can gape as blank as your mind. How can you communicate your vision and mission, your products and

Author: Phila