From a Holistic Business to a Whole Life
I’ve seen it over and over again…once you find your core values, the worldview that drives you, your life begins opening in new directions to reflect it. In 2004, Your Words’
Your Words' Worth Is Changing...
This site has been retired as part of my re-branding initiative to add new services and a broader focus for our times.
Please join me at PhilaWrites.com!
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Authenticity. Integrity. Environmental and social responsibility. These are just a few of the sustainable business values at the core of your work. Deep-rooted, personal values you share with a dedicated market of conscious clients. Now, you need a writer who gets it. Who takes the time to listen to your vision and voice. Who crafts your message into high-impact content with authentic emotional weight for your audience.
A writer who understands your green business values because she lives them herself
A writer who understands your green business values because she lives them herself ...................................................
ABOUT
Meet Phila Hoopes
Hi, I'm Phila Hoopes, copywriter and permaculture practitioner. With more than a decade of green marketing experience and green advocacy at the corporate, nonprofit, and local Chamber of Commerce levels - not to mention decades of work in consciousness and empowerment - I help my clients market their sustainable and regenerative businesses and healing practices from a deeper perspective. Turn to me for authentic copywriting to promote your expertise, touch your readers’ hearts, and transform passing interest to return visitors and sales.
Services
Web Content
Your web presence can serve many purposes: client education, lead generation, info-marketing, social marketing, or e-commerce. What’s the common point? Content! (Don't miss the samples on Permaculture and Creation Spirituality)
Sales Letters
How can you make sure your sales content is effective? First of all, know your audience. Second – know how to touch their hearts and speak to their wants. (Don't miss the sample campaigns on Orcharding and Gardening Masterclasses...).
E - Books
Focused, concise, and easy to distribute virally, e-books are the perfect tool for establishing yourself as an online authority in your field. (Don't miss the samples on Identifying Brain Fog versus Alzheimer's and How to Own Your Dream Home...)
Ghost - Blogging
Your blog is where your prospects get to know you as an expert in your field. It’s a crucial tool for establishing your credibility…and the trust of your visitors.
Email Marketing
If your services go beyond a simple one-time transaction – if you’re helping your clients to make a change in their lives or their habits, or to learn a new skill – you need to offer an e-course.
Editing and Proofing
The hardest text to edit and proof is your own writing. With Your Words’ Worth, you have a second pair of eyes ready to review any content, any time.
Service For The Long Term
I have provided all of these services, and more, in long-term working relationships with sustainable and regenerative businesses, visionary nonprofits, and holistic healers. They respond with endorsements like these:
Since 2011, Phila Hoopes has supported my work through a variety of roles, including website manager, social media content coordinator, editor/proofreader, fundraising content developer, marketing consultant, and more. Approaching the Matthew Fox Legacy Project with a marketing perspective grounded in green business, eco-spirituality, permaculture, and energy healing, she has brought not only professional expertise but also personal passion to the work. I value our ongoing connection and recommend her highly.
Phila Hoopes began working with Verge as a contractor in 2012, when we were a small permaculture design/education firm. Over the past years, she has become an integral part of the team, writing and editing web content and sales pages, email funnels and e-courses, blogs, articles, social media posts, and crisis communications, to name only a few. Her friendly, approachable, and informed marketing voice has authentically communicated our message and increased registration in our programs. She's played a key role in our strategic growth as well, introducing us to the concepts of summit marketing and book blog tours, and driving the message of our first, wildly successful online Permaculture Design Certification course promotion during COVID. I've thoroughly enjoyed working with Phila and highly recommend her services.
Phila, there aren’t very many people who can write or re-write articles and original content in the voice of another person (namely myself) but that’s exactly what you did for us – you did a very impressive job. One of the most important things for a self-published consultant or author is that voice itself. Thanks for being consistent with mine and doing such fine work.
Communicate your values in your voice!
For online and offline content that authentically conveys your message, trust a marketer who shares your values. Contact me using the widget below, and let me give your vision your voice.
What’s New
Six Questions to Ask Before You Work With a Ghost/Guest Blogger
You see it again and again in marketing circles: Content is King! Content drives traffic! Content draws visitors! And it’s true – it does. A website with high-quality, targeted, relevant
The Power of Vulnerability
So very often I see clients with wonderful visions for their business, missions that can inspire great change in their clients and communities….and a choking fear of stepping out in
Greenwash or No? How Asking the Hard Questions Honed My Niche
Can you recognize greenwash in the making…and when you do, what do you do about it? If you’re a freelance marketing green businesses to well-meaning consumers who are vulnerable to
How Ghost-Blogging Can Refine Your Message
Reading some social-marketing blogs, you’d think that hiring a ghost-blogger is rather like hiring a writer for your master’s thesis. Immoral, unethical, deceptive, and…well, you just don’t do it! Rather
Why Design Is Only One Part of Your Website’s Success
There’s a common myth afoot…a myth that has deeply embedded itself in the small business consciousness. It’s a seductively deceptive myth that appears to save you money, but is actually