My trial by fire as a writer came from a high-wired Technical Communications professor…a moonlighting novelist who loved coffee and hated Latinate -ize and -ization suffixes with equal passion. With our latest assignments pinned on the board, he’d read the first sentence of each one aloud, confront the writer, and demand,…
How many times have new clients asked to speak to me about setting up their new website, and then asked, “Can’t you just take the content from our brochure and put it up on the website? We like the way we have the wording and we just need it online,…
When you’re setting up your website, it’s the most natural thing in the world to think it’s about your business – your mission, products and services, history, success stories, etc., etc. After all, this is what your customers want to know, right? Actually, no, it’s not. Unless your visitors entered…
Whether you’re running a brick-and-mortar shop, a sleek office in an industrial park, or a website, you have one goal in running your business: GET TRAFFIC!! It doesn’t matter whether “Traffic” means literal feet passing through your doorway, telephones ringing, email alerts pinging, or visitors following links or entering keywords…
My 22-year-old son is graduating from college as a Mechanical Engineering major this May, into one of the wickedest job markets in the history of the country. He looked over at me this morning as he was skimming through yet more online listings, and said, “Mom, I just saw a…
With all the attention that’s paid to increasing traffic to your website or blog, don’t forget the impact that social-bookmarking services like Digg, Technorati, Yahoo Buzz, and others can have on your number of visitors. Why? Well, it’s not as simple as adding keywords to your site or paying for…
