If You Want People Talking About Your Business – Get Out There And Speak!
So you’re a loyal regular at all the networking mixers and business builder groups…you’ve handed out your cards at more events than you can count..but have you stood at
Tag: green business
Networking by the (New) Law of the Jungle
Dog eat dog. Survival of the fittest. That’s (theoretically) been the rule of the free market system…that competition improves the quality of everyone’s product, and only the strongest survive. But
So What, Exactly, Is……..?
Embodying Your Brand
When you choose an identifier for your business, you’re immediately faced with the question of defining it for your clients…and for yourself. What does XYZ mean, and who are you
Selling High-Tech Products to Non-Technical Buyers
Penny-pinchers. Tightwads.Cost-cutters. Not very attractive descriptions, are they? Rather reminiscent of Scrooge in an overcoat and muffler, counting up his fortune by candlelight, perhaps? But these words take
Tired of Forests Paying for Your Reading Habits? Here’s a Solution
As the holiday shopping season begins, I’m going to step away from the topic of green copywriting and Internet marketing for just a moment. You see, my friends and I
Do Your Clients Understand Your Green Business Language?
This is a little bit of a rant, I’m afraid…I just read an article in GreenBiz News about an EcoPinion survey that found “Consumers Don’t Understand Green Terms.” To quote
What’s Different about Green Copywriting?
Ever since I decided to focus my copywriting work on the topic of my heart – sustainable business – I’ve felt as if I’ve been walking a path that’s barely
PHILA HOOPES
Copywriter and Permaculture Practitioner
Your Words’ Worth was founded on a vision of right livelihood, with experience in journalism, technical writing, and copywriting, and a passion for earth care, integrative wellness, and regenerative business practice.
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