My trial by fire as a writer came from a high-wired Technical Communications professor…a moonlighting novelist who loved coffee and hated Latinate -ize and -ization suffixes with equal passion. With our
Whether you’re reworking your website or building a new site from scratch, you can be sure of one thing: your audience is going to come in asking – “So what?
I’m really beginning to wonder if it’s in the water. Over the past few weeks, I’ve heard the questions from one business owner after another: I really need a website
How many times have new clients asked to speak to me about setting up their new website, and then asked, “Can’t you just take the content from our brochure and
When you’re just beginning to set up your business website, the screen can gape as blank as your mind. How can you communicate your vision and mission, your products and
When you choose an identifier for your business, you’re immediately faced with the question of defining it for your clients…and for yourself. What does XYZ mean, and who are you
When you’re setting up your website, it’s the most natural thing in the world to think it’s about your business – your mission, products and services, history, success stories, etc.,
Whether you’re running a brick-and-mortar shop, a sleek office in an industrial park, or a website, you have one goal in running your business: GET TRAFFIC!! It doesn’t matter whether
Back in 6th grade English class, our teacher was Mrs. C…a small round lady with a 100-megawatt personality and an utter dedication to the English language and its rules. She
If you’re like me, you probably grit your teeth and groan inwardly when you hear a barrage of corporate-speak, loaded with cliches like “leveraging the synergy to take it to
This is a little bit of a rant, I’m afraid…I just read an article in GreenBiz News about an EcoPinion survey that found “Consumers Don’t Understand Green Terms.” To quote
Ever since I decided to focus my copywriting work on the topic of my heart – sustainable business – I’ve felt as if I’ve been walking a path that’s barely
