You Work Hard for Your Site Visitors…
Now What Do You Do to Keep Them?

Whether you’re running a brick-and-mortar shop, a sleek office in an industrial park, or a website, you have one goal in running your business: GET TRAFFIC!! It doesn’t matter whether “Traffic” means literal feet passing through your doorway, telephones ringing, email alerts pinging, or visitors following links or entering keywords…

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How Do You Market When the Product is You?

My 22-year-old son is graduating from college as a Mechanical Engineering major this May, into one of the wickedest job markets in the history of the country. He looked over at me this morning as he was skimming through yet more online listings, and said, “Mom, I just saw a…

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But Does It Sound Right?
Connect to Your Audience with Authentic Passion

Back in 6th grade English class, our teacher was Mrs. C…a small round lady with a 100-megawatt personality and an utter dedication to the English language and its rules. She taught grammar like a science, with sentences diagrammed like chemical molecular structures. And she is one of the biggest reasons…

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Will You Be Heard? Four Tell-Tale Signs of a Confusing Message

If you’re like me, you probably grit your teeth and groan inwardly when you hear a barrage of corporate-speak, loaded with cliches like “leveraging the synergy to take it to the next level” and other conglomerations of nebulousness. What is this person saying, anyway, you wonder, and what exactly is…

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Selling High-Tech Products to Non-Technical Buyers

Penny-pinchers. Tightwads.Cost-cutters.   Not very attractive descriptions, are they? Rather reminiscent of Scrooge in an overcoat and muffler, counting up his fortune by candlelight, perhaps?   But these words take on a new, positive meaning when you’re talking about energy savings these days. It’s not just the “tightwads” who are…

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Greening in Grim Times

With the economy in upheaval, Congress visioning and re-visioning industry bailouts and abandoning clean-energy tax credits, the health care debate tug-of-warring this way and that, and the environment under continuing assault, it’s sometimes tempting to question – how much good can living green really do?The luxuries of enviro-heedless daily American…

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Attract Local Customers with an Online/Real-Time Strategy

On eBay, your customers can “shop victoriously.” On Amazon, Overstock, and the big-box e-commerce sites they can get deep discounts, wide selection, and never-leave-the-sofa gratification. So how can you motivate local customers out of the house and through your door? Actually, it’s not as hard as you might think. With…

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