Web Content

When you set up a brick-and-mortar business, would you rent the space, stock the shelves, install self-service checkout and security, then walk out the door to leave it unattended for the next year or so?

We didn’t think so.

Your website works on the same principle: it’s a living part of your business. Just as an offline business holds sales and promotions, and participates in networking events and expos, your website needs to be a living, active and attractive destination for online visitors.

Your web presence can serve many purposes: client education, lead generation, info-marketing, social marketing, or e-commerce. What’s the common point? Content!

Is your website’s content…

  • Exciting enough to catch and hold a visitor’s interest within seconds….
  • Sticky enough to keep them reading and clicking from one page of your site to the next….
  • Fresh and dynamic enough to keep them coming back to see what’s new…
  • Compelling enough to convert visitors into customers with completed opt-ins or sales…

Your content has seven seconds – max – to catch and hold a reader. Once you’ve lost them – they’re gone, and not coming back.

Don’t waste the massive marketing opportunities on the web. Talk with us about the online tactics that fit your business.

Websites:

Splash Pages

These are one-page sites promoting books which we also edited.

  • RosannaTufts.com – promoting her memoir/self-help book Windfall! Taming the Jealousy Monster When You or a Relative Comes Into Money
  • My Tattle Tails – promoting Meggin Nicholson’s tale of her adventures as a dog trainer in an Ocean City shelter.

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