Your Words' Worth http://www.your-words-worth.com Giving Your Vision Your Voice Sun, 20 Jul 2014 19:32:00 +0000 en-US hourly 1 http://wordpress.org/?v=3.5 Why Design Is Only One Part of Your Website’s Success http://www.your-words-worth.com/website-content-versus-desig/ http://www.your-words-worth.com/website-content-versus-desig/#comments Mon, 10 Dec 2012 17:17:25 +0000 admin http://www.your-words-worth.com/?p=1468 There’s a common myth afoot…a myth that has deeply embedded itself in the small business consciousness. It’s a seductively deceptive myth that appears to save you money, but is actually costing your business valuable leads and sales. It’s the myth that all you need is a great web designer (or … Continue reading

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How Ghost-Blogging Can Refine Your Message http://www.your-words-worth.com/ghost-blogging-refines-message/ http://www.your-words-worth.com/ghost-blogging-refines-message/#comments Mon, 13 Aug 2012 18:23:49 +0000 admin http://www.your-words-worth.com/?p=1333 Reading some social-marketing blogs, you’d think that hiring a ghost-blogger is rather like hiring a writer for your master’s thesis. Immoral, unethical, deceptive, and…well, you just don’t do it! Rather obviously – as ghost-blogging is one of the services we offer here at Your Words’ Worth – we take a different … Continue reading

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The Secret “Extra” Service You Didn’t Know YWW Offers http://www.your-words-worth.com/secret-voiceover-service/ http://www.your-words-worth.com/secret-voiceover-service/#comments Mon, 18 Jul 2011 23:28:46 +0000 admin http://www.your-words-worth.com/?p=1152 I don’t normally explore new career paths because of a wrong-number voicemail, but this one shocked me into asking “Why not?” It was a man’s voice, clipped and businesslike, saying, “You have the sexiest voice – do you do voiceover?” I’m not sure what kind of voiceover he had in … Continue reading

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When Your 1-Page Site Isn’t Enough http://www.your-words-worth.com/upgrade-one-page-site/ http://www.your-words-worth.com/upgrade-one-page-site/#comments Mon, 11 Jul 2011 18:46:13 +0000 admin http://www.your-words-worth.com/?p=1132 Perhaps, once upon a time, your bare-bones-basic one-page site  was a perfectly fine way to represent your company on the Internet. But with just about everybody taking their business online, it’s getting tough for those bare-bones-basic sites to compete. Maybe you’ve got prospects saying they can’t find you when they … Continue reading

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Creating a Site That Showcases You http://www.your-words-worth.com/visionary-site-structure/ http://www.your-words-worth.com/visionary-site-structure/#comments Wed, 04 May 2011 03:26:14 +0000 admin http://www.your-words-worth.com/?p=1108 For many small businesses, a more-or-less generic site structure works just fine. Your basic home page, an About Us profile, some pages on Services and/or Products, a number of Testimonials, perhaps an e-commerce function, and a Contact page, and you’re set. But what happens if you’ve built a career on … Continue reading

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What Has Really Changed Your Life? No, Really? http://www.your-words-worth.com/change-your-life/ http://www.your-words-worth.com/change-your-life/#comments Fri, 26 Nov 2010 01:14:26 +0000 admin http://your-words-worth.com/?p=979 How many times have you seen a blog post saying that XYZ vendor, product, or service "changed my life!!!!"? And then you look and see a prominently displayed Disclaimer nearby, alerting you that this rave review isn't being written out of pure, selfless enthusiasm; there is probably an affiliate commission involved.

So by this time, you may be a bit jaded about those words, "changed my life." After all, other writers have used them to sell anything from mouthwash to bodywork to...pet odor neutralizer! Continue reading

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What’s With These Bizarre Blog Comments? http://www.your-words-worth.com/bizarr-blog-comments/ http://www.your-words-worth.com/bizarr-blog-comments/#comments Tue, 16 Nov 2010 07:06:22 +0000 admin http://your-words-worth.com/?p=938 If you’ve run a blog for any length of time, you’ve probably had at least one of those Twilight Zone experiences:  receiving comments  with little or relation to the topic of your posts or the focus of your blog, seemingly left by ethereal beings who enter their input without showing … Continue reading

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Scrap It and Start Over!(what not to do with your creaky website) http://www.your-words-worth.com/website-makeover-mistakes/ http://www.your-words-worth.com/website-makeover-mistakes/#comments Thu, 21 Oct 2010 17:00:56 +0000 admin http://your-words-worth.com/?p=870 So you’ve had your website up for awhile, and let’s face it, it’s showing its age. Maybe you’ve had some major changes in your life and mission…maybe you’ve moved to a new address or joined up with a partner…maybe you’ve added some great new services and completely shifted the direction … Continue reading

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Answering the Question Your Visitors Will Never Speak(but they’re always asking) http://www.your-words-worth.com/answering-the-question-your-visitors-will-never-speakbut-theyre-always-asking/ http://www.your-words-worth.com/answering-the-question-your-visitors-will-never-speakbut-theyre-always-asking/#comments Wed, 13 Oct 2010 15:38:58 +0000 admin http://your-words-worth.com/?p=859 My trial by fire as a writer came from a high-wired Technical Communications professor…a moonlighting novelist who loved coffee and hated Latinate -ize and -ization suffixes with equal passion. With our latest assignments pinned on the board, he’d read the first sentence of each one aloud, confront the writer, and demand, … Continue reading

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Weaving the Magical Elements of a Powerful Web Presence http://www.your-words-worth.com/magical-elements-of-website-makeover/ http://www.your-words-worth.com/magical-elements-of-website-makeover/#comments Fri, 08 Oct 2010 21:47:03 +0000 admin http://your-words-worth.com/?p=847 Whether you’re reworking your website or building a new site from scratch, you can be sure of one thing:  your audience is going to come in asking – “So what? Why does this matter? Why should I care? What does this have to do with me?” And if you can’t … Continue reading

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