Your Words' Worth http://www.your-words-worth.com Giving Your Vision Your Voice Fri, 21 Nov 2014 18:14:32 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 Greenwash or No? How Asking the Hard Questions Honed My Niche http://www.your-words-worth.com/greenwash-or-no-hard-questions-honed-my-nich/ http://www.your-words-worth.com/greenwash-or-no-hard-questions-honed-my-nich/#comments Sun, 07 Sep 2014 22:28:24 +0000 http://www.your-words-worth.com/?p=1666 Can you recognize greenwash in the making…and when you do, what do you do about it? If you’re a freelance marketing green businesses to well-meaning consumers who are vulnerable to misleading green claims, these are questions that can reshape a niche. For me, the shift started with an inquiry call … Continue reading

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Why Design Is Only One Part of Your Website’s Success http://www.your-words-worth.com/website-content-versus-desig/ http://www.your-words-worth.com/website-content-versus-desig/#comments Thu, 10 Jul 2014 16:17:25 +0000 http://www.your-words-worth.com/?p=1468 There’s a common myth afoot…a myth that has deeply embedded itself in the small business consciousness. It’s a seductively deceptive myth that appears to save you money, but is actually costing your business valuable leads and sales. It’s the myth that all you need is a great web designer (or … Continue reading

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How Ghost-Blogging Can Refine Your Message http://www.your-words-worth.com/ghost-blogging-refines-message/ http://www.your-words-worth.com/ghost-blogging-refines-message/#comments Tue, 13 May 2014 18:23:49 +0000 http://www.your-words-worth.com/?p=1333 Reading some social-marketing blogs, you’d think that hiring a ghost-blogger is rather like hiring a writer for your master’s thesis. Immoral, unethical, deceptive, and…well, you just don’t do it! Rather obviously – as ghost-blogging is one of the services we offer here at Your Words’ Worth – we take a different … Continue reading

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The Secret “Extra” Service You Didn’t Know YWW Offers http://www.your-words-worth.com/secret-voiceover-service/ http://www.your-words-worth.com/secret-voiceover-service/#comments Tue, 18 Mar 2014 23:28:46 +0000 http://www.your-words-worth.com/?p=1152 I don’t normally explore new career paths because of a wrong-number voicemail, but this one shocked me into asking “Why not?” It was a man’s voice, clipped and businesslike, saying, “You have the sexiest voice – do you do voiceover?” I’m not sure what kind of voiceover he had in … Continue reading

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When Your 1-Page Site Isn’t Enough http://www.your-words-worth.com/upgrade-one-page-site/ http://www.your-words-worth.com/upgrade-one-page-site/#comments Sat, 11 Jan 2014 19:46:13 +0000 http://www.your-words-worth.com/?p=1132 Perhaps, once upon a time, your bare-bones-basic one-page site  was a perfectly fine way to represent your company on the Internet. But with just about everybody taking their business online, it’s getting tough for those bare-bones-basic sites to compete. Maybe you’ve got prospects saying they can’t find you when they … Continue reading

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Creating a Site That Showcases You http://www.your-words-worth.com/visionary-site-structure/ http://www.your-words-worth.com/visionary-site-structure/#comments Wed, 04 Dec 2013 04:26:14 +0000 http://www.your-words-worth.com/?p=1108 For many small businesses, a more-or-less generic site structure works just fine. Your basic home page, an About Us profile, some pages on Services and/or Products, a number of Testimonials, perhaps an e-commerce function, and a Contact page, and you’re set. But what happens if you’ve built a career on … Continue reading

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What’s With These Bizarre Blog Comments? http://www.your-words-worth.com/bizarr-blog-comments/ http://www.your-words-worth.com/bizarr-blog-comments/#comments Wed, 16 Oct 2013 11:06:22 +0000 http://your-words-worth.com/?p=938 If you’ve run a blog for any length of time, you’ve probably had at least one of those Twilight Zone experiences:  receiving comments  with little or relation to the topic of your posts or the focus of your blog, seemingly left by ethereal beings who enter their input without showing … Continue reading

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Scrap It and Start Over!(what not to do with your creaky website) http://www.your-words-worth.com/website-makeover-mistakes/ http://www.your-words-worth.com/website-makeover-mistakes/#comments Sat, 21 Sep 2013 21:00:56 +0000 http://your-words-worth.com/?p=870 So you’ve had your website up for awhile, and let’s face it, it’s showing its age. Maybe you’ve had some major changes in your life and mission…maybe you’ve moved to a new address or joined up with a partner…maybe you’ve added some great new services and completely shifted the direction … Continue reading

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Answering the Question Your Visitors Will Never Speak(but they’re always asking) http://www.your-words-worth.com/answering-the-question-your-visitors-will-never-speakbut-theyre-always-asking/ http://www.your-words-worth.com/answering-the-question-your-visitors-will-never-speakbut-theyre-always-asking/#comments Sat, 13 Jul 2013 19:38:58 +0000 http://your-words-worth.com/?p=859 My trial by fire as a writer came from a high-wired Technical Communications professor…a moonlighting novelist who loved coffee and hated Latinate -ize and -ization suffixes with equal passion. With our latest assignments pinned on the board, he’d read the first sentence of each one aloud, confront the writer, and demand, … Continue reading

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Weaving the Magical Elements of a Powerful Web Presence http://www.your-words-worth.com/magical-elements-of-website-makeover/ http://www.your-words-worth.com/magical-elements-of-website-makeover/#comments Sat, 08 Jun 2013 21:47:03 +0000 http://your-words-worth.com/?p=847 Whether you’re reworking your website or building a new site from scratch, you can be sure of one thing:  your audience is going to come in asking – “So what? Why does this matter? Why should I care? What does this have to do with me?” And if you can’t … Continue reading

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