The Power of Vulnerability
So very often I see clients with wonderful visions for their business, missions that can inspire great change in their clients and communities….and a choking fear of stepping out in
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Easy Steps to Boost Your Site’s Credibility, Rankings & Traffic
Too many times, I have heard clients complaining, “I’ve set up my website – but I don’t think anyone’s visiting it!” And they begin sharing the tricks they’ve tried to
Networking by the (New) Law of the Jungle
Dog eat dog. Survival of the fittest. That’s (theoretically) been the rule of the free market system…that competition improves the quality of everyone’s product, and only the strongest survive. But
Are You Treating Your Audience Like a Faceless Mob?
I can’t count the number of clients who’ve answered my question “Who is your audience?” with “Everyone! – Anyone who’s ever needed (fill in the product or service).” That kind
Banish the Terror of the Blank Screen
You held out as long as you could. “I don’t want to be a blogger,” you said. “I don’t see the value to my business, and besides, what would I
Attract Local Customers with an Online/Real-Time Strategy
On eBay, your customers can “shop victoriously.” On Amazon, Overstock, and the big-box e-commerce sites they can get deep discounts, wide selection, and never-leave-the-sofa gratification. So how can you motivate
The One Budget Item You Can’t Afford to Cut
For those of us whose parents survived the Great Depression, the recent economic downturn may have stirred deep-rooted reflexes to scrimp and save: cut expenses to the barest minimum, DIY
Make Your Website a Hard-Working Online Revenue Source
I can’t count the times a prospect has told me – “We’re planning to redo our website, and we want somebody who can actually write to do the content for
ISO Green Business Teammates to Join Me in a Summer Excursion to the Frontiers of Web 2.0!
This summer, like last, I’m going to be spending a portion of my days in an Aussie-tinged excursion to the far frontiers of Web 2.0 – the wildly fertile land
What’s Driving Consumers This Year?
If it seems to you that the social gaps are widening…between the health-conscious and the, well, not-so health conscious…between Americans pursuing luxury and those pursuing simplicity…between ultra-driven aficionados of caffeine
What is Social Networking, and Why Should I Care? (part 3 of 3)
So we’ve talked about how Web 2.0 social networking is similar to offline networking, and about all the many ways you can show up on social networks… Now – here’s
What is Social Networking and Why Should I Care? (part 2 of 3)
Where your offline networking has certain limitations – you can present talks, rent booths, or work the crowd – online social networking offers you many ways to show up. Here
PHILA HOOPES
Copywriter and Permaculture Practitioner
Your Words’ Worth was founded on a vision of right livelihood, with experience in journalism, technical writing, and copywriting, and a passion for earth care, integrative wellness, and regenerative business practice.
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