If You Want People Talking About Your Business – Get Out There And Speak!

So you’re a loyal regular at all the networking mixers and business builder groups…you’ve handed out your cards at more events than you can count..but have you stood at a podium to offer an educational talk about your field of business to the general public, and fielded their questions? If…

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Networking by the (New) Law of the Jungle

Dog eat dog. Survival of the fittest. That’s (theoretically) been the rule of the free market system…that competition improves the quality of everyone’s product, and only the strongest survive. But the other night, I attended a networking gathering that was practically an online marketers’ convention – out of the 30…

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So What, Exactly, Is……..?
Embodying Your Brand

When you choose an identifier for your business, you’re immediately faced with the question of defining it for your clients…and for yourself. What does XYZ mean, and who are you in relation to it? For example, what is copywriting? I’ve often been faced with this question at networking gatherings.  I…

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Selling High-Tech Products to Non-Technical Buyers

Penny-pinchers. Tightwads.Cost-cutters.   Not very attractive descriptions, are they? Rather reminiscent of Scrooge in an overcoat and muffler, counting up his fortune by candlelight, perhaps?   But these words take on a new, positive meaning when you’re talking about energy savings these days. It’s not just the “tightwads” who are…

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Tired of Forests Paying for Your Reading Habits? Here’s a Solution

As the holiday shopping season begins, I’m going to step away from the topic of green copywriting and Internet marketing for just a moment. You see, my friends and I struggle with an environmentally-devastating addiction…. We’re book fiends. Reading addicts. Info-junkies. Oh, we’ve tried the e-book answer…and wound up printing…

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Do Your Clients Understand Your Green Business Language?

This is a little bit of a rant, I’m afraid…I just read an article in GreenBiz News about an EcoPinion survey that found “Consumers Don’t Understand Green Terms.” To quote the key paragraphs of the article: “a survey of 1,000 Americans conducted the first week of November, on communications and…

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What’s Different about Green Copywriting?

Ever since I decided to focus my copywriting work on the topic of my heart – sustainable business – I’ve felt as if I’ve been walking a path that’s barely been trodden. Despite the growing mainstreaming of green business principles, few eco-preneurs have begun info-preneuring. Let’s face it – infopreneurs…

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