Do You Get a Headache Just Thinking About Revising Your Website?

I’m really beginning to wonder if it’s in the water. Over the past few weeks, I’ve heard the questions from one business owner after another: I really need a website makeover…my site is an expense that’s not bringing me any business… I need to update my site content…it doesn’t reflect…

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You Work Hard for Your Site Visitors…
Now What Do You Do to Keep Them?

Whether you’re running a brick-and-mortar shop, a sleek office in an industrial park, or a website, you have one goal in running your business: GET TRAFFIC!! It doesn’t matter whether “Traffic” means literal feet passing through your doorway, telephones ringing, email alerts pinging, or visitors following links or entering keywords…

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Selling High-Tech Products to Non-Technical Buyers

Penny-pinchers. Tightwads.Cost-cutters.   Not very attractive descriptions, are they? Rather reminiscent of Scrooge in an overcoat and muffler, counting up his fortune by candlelight, perhaps?   But these words take on a new, positive meaning when you’re talking about energy savings these days. It’s not just the “tightwads” who are…

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