If You Want People Talking About Your Business – Get Out There And Speak!

So you’re a loyal regular at all the networking mixers and business builder groups…you’ve handed out your cards at more events than you can count..but have you stood at a podium to offer an educational talk about your field of business to the general public, and fielded their questions? If…

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So What, Exactly, Is……..?
Embodying Your Brand

When you choose an identifier for your business, you’re immediately faced with the question of defining it for your clients…and for yourself. What does XYZ mean, and who are you in relation to it? For example, what is copywriting? I’ve often been faced with this question at networking gatherings.  I…

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Does Your Site Serve Your Visitors’ Needs?
Check These Seven Telltale Signs

When you’re setting up your website, it’s the most natural thing in the world to think it’s about your business – your mission, products and services, history, success stories, etc., etc. After all, this is what your customers want to know, right? Actually, no, it’s not. Unless your visitors entered…

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