Why Design Is Only One Part of Your Website’s Success
There’s a common myth afoot…a myth that has deeply embedded itself in the small business consciousness. It’s a seductively deceptive myth that appears to save you money, but is actually
Category: communication
The Secret “Extra” Service
You Didn’t Know YWW Offers
I don’t normally explore new career paths because of a wrong-number voicemail, but this one shocked me into asking “Why not?” It was a man’s voice, clipped and businesslike, saying,
Scrap It and Start Over!
(what not to do with your creaky website)
So you’ve had your website up for awhile, and let’s face it, it’s showing its age. Maybe you’ve had some major changes in your life and mission…maybe you’ve moved to
What’s With These Bizarre Blog Comments?
If you’ve run a blog for any length of time, you’ve probably had at least one of those Twilight Zone experiences: receiving comments with little or relation to the topic
Answering the Question Your Visitors Will Never Speak
(but they’re always asking)
My trial by fire as a writer came from a high-wired Technical Communications professor…a moonlighting novelist who loved coffee and hated Latinate -ize and -ization suffixes with equal passion. With our
Making Your First Meetings Memorable: Crafting a Powerful Elevator Speech
You know the “Oh, how…er…interesting” moment. It happens when someone at a networking mixer introduces himself saying something like this: “I’m John Doe, and I’m lead widget wizard with United
If You Want People Talking About Your Business – Get Out There And Speak!
So you’re a loyal regular at all the networking mixers and business builder groups…you’ve handed out your cards at more events than you can count..but have you stood at
So What, Exactly, Is……..?
Embodying Your Brand
When you choose an identifier for your business, you’re immediately faced with the question of defining it for your clients…and for yourself. What does XYZ mean, and who are you
Does Your Site Serve Your Visitors’ Needs?
Check These Seven Telltale Signs
When you’re setting up your website, it’s the most natural thing in the world to think it’s about your business – your mission, products and services, history, success stories, etc.,
You Work Hard for Your Site Visitors…
Now What Do You Do to Keep Them?
Whether you’re running a brick-and-mortar shop, a sleek office in an industrial park, or a website, you have one goal in running your business: GET TRAFFIC!! It doesn’t matter whether
But Does It Sound Right?
Connect to Your Audience with Authentic Passion
Back in 6th grade English class, our teacher was Mrs. C…a small round lady with a 100-megawatt personality and an utter dedication to the English language and its rules. She
PHILA HOOPES
Copywriter and Permaculture Practitioner
Your Words’ Worth was founded on a vision of right livelihood, with experience in journalism, technical writing, and copywriting, and a passion for earth care, integrative wellness, and regenerative business practice.
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