Scrap It and Start Over!
(what not to do with your creaky website)

So you’ve had your website up for awhile, and let’s face it, it’s showing its age. Maybe you’ve had some major changes in your life and mission…maybe you’ve moved to a new address or joined up with a partner…maybe you’ve added some great new services and completely shifted the direction…

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What’s With These Bizarre Blog Comments?

If you’ve run a blog for any length of time, you’ve probably had at least one of those Twilight Zone experiences:  receiving comments  with little or relation to the topic of your posts or the focus of your blog, seemingly left by ethereal beings who enter their input without showing…

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Answering the Question Your Visitors Will Never Speak
(but they’re always asking)

My trial by fire as a writer came from a high-wired Technical Communications professor…a moonlighting novelist who loved coffee and hated Latinate -ize and -ization suffixes with equal passion. With our latest assignments pinned on the board, he’d read the first sentence of each one aloud, confront the writer, and demand,…

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Making Your First Meetings Memorable: Crafting a Powerful Elevator Speech

You know the “Oh, how…er…interesting” moment. It happens when someone at a networking mixer introduces himself saying something like this:  “I’m John Doe, and I’m lead widget wizard with United Widgets International.” What is United Widgets? What do they do? What does he do? How can you connect with him?…

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If You Want People Talking About Your Business – Get Out There And Speak!

So you’re a loyal regular at all the networking mixers and business builder groups…you’ve handed out your cards at more events than you can count..but have you stood at a podium to offer an educational talk about your field of business to the general public, and fielded their questions? If…

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So What, Exactly, Is……..?
Embodying Your Brand

When you choose an identifier for your business, you’re immediately faced with the question of defining it for your clients…and for yourself. What does XYZ mean, and who are you in relation to it? For example, what is copywriting? I’ve often been faced with this question at networking gatherings.  I…

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Does Your Site Serve Your Visitors’ Needs?
Check These Seven Telltale Signs

When you’re setting up your website, it’s the most natural thing in the world to think it’s about your business – your mission, products and services, history, success stories, etc., etc. After all, this is what your customers want to know, right? Actually, no, it’s not. Unless your visitors entered…

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You Work Hard for Your Site Visitors…
Now What Do You Do to Keep Them?

Whether you’re running a brick-and-mortar shop, a sleek office in an industrial park, or a website, you have one goal in running your business: GET TRAFFIC!! It doesn’t matter whether “Traffic” means literal feet passing through your doorway, telephones ringing, email alerts pinging, or visitors following links or entering keywords…

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But Does It Sound Right?
Connect to Your Audience with Authentic Passion

Back in 6th grade English class, our teacher was Mrs. C…a small round lady with a 100-megawatt personality and an utter dedication to the English language and its rules. She taught grammar like a science, with sentences diagrammed like chemical molecular structures. And she is one of the biggest reasons…

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