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E-courses | E-Training
How to Educate and Empower Your Online Visitors with the Power to Choose...You
If you're like most people, when you're planning a major purchase, you research it in detail, right?
- What are my options?
- How do they compare?
- Which product best fits my needs?
And your opinion of a company probably rises with every detailed answer!
In fact, statistics indicate that consumers base their buying decisions as much on the quality of a company's information as they do on the price or features of the product!
Information is power, and we like a company that gives us the power to make a wise choice.
So what does this have to do with your marketing plan?
Well - what if your clients came to you knowing what questions they needed to ask, or what answers they wanted to hear...or exactly which products or services meet their needs, and how?
Knowing, for example...
- which type of paint is safest or most dangerous to their asthmatic child - and why...
- how trigger point massage therapy can relieve the pain of fibromyalgia...
- the key questions that will help them tell an honest car mechanic from a crook...
- the hidden places where their home is likely to guzzle energy...
And what if they had gained that knowledge from your information products?
Might that increase their respect and trust in you, and their eagerness to do business with you?
That's the magic of a special report....a lively, exciting information product that answers the reader's big-picture questions, with a promise of more answers available.
More important, it shows that you're not just out for a quick sale - you genuinely want to serve their best interests by giving them the knowledge they need to make good decisions.
All of this is great P.R., you might be thinking, but let's get practical...
How can a special report actually build your business?
Here are just a few ways:
- Building your email list as a gift for visitors who opt in
- Fueling sales of other information products or services as a free value-added bonus
- Inspiring inquiries as a list of fast facts or questions to support readers' decision to buy
- Creating a stream of passive income from longer, more information-packed reports
Curious? Here are some sample reports I've written:
Your loyal customers know you are more than a product vendor or service provider.
Isn't it time to build your business by sharing your expertise with the world? Contact me today for a free consultation, and let's get started!
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