Web Content | Brochures | Press Releases | Direct Marketing Sales Letters

Can Your Marketing Tools Answer the Toughest Questions of All?

Picture this scenario: You're working in your office early one morning when there's a knock on the door. You open it up to see a fresh-faced young rookie sales rep, smiling gamely and stammering out a list of features for her company's product. What do you do?

I've been on both sides of that scenario, and I'd be willing to bet - if you're like most business owners, you'll probably smile politely, say "Thanks but no thanks," and send her on her way!

Why? Because she didn't answer the questions you never asked: "So What? Why should I care? How does this solve My problems???" "

Your marketing tools face the same test...except more so!

Politeness doesn't require your prospects to read direct marketing salesletters, press releases, brochures, or web content...they can simply toss them in the recycling bin, or click to another site.

And just as the sales rep's stammered spiel lost you, if you focus your marketing tools on data about your product or service, you'll never get past those very first unspoken questions.

Here's the secret!

The data - features and benefits - are only half of the equation. Any experienced salesperson will tell you: People don't buy because of data.

People buy because of the way you make them feel...

• Do they feel safe with you?
• Can they trust that you know what you're talking about?
• Do they sense that you understand their needs and share their goals?
• Are they convinced that you really have their interest at heart?
• Bottom line - do they feel a personal connection with you?

Good marketing is all about creating that personal connection - tough to do, when you're not face to face with your prospect!

So what's the answer?

Screaming headlines and flashing type? Sure, that's one way to get people's attention...long enough for them to turn away...

That's not the way you communicate with your prospects in person...why would you do that in print?

So when you meet with me, we'll go straight to the heart of your message...not just the data, but the feeling that will connect new clients to your business, whether it's through web content, brochures, press releases, or a direct marketing sales letter.

After all, would you rather read a spec sheet, a screaming tirade, or a passionate piece of writing that speaks to you as a human being, not as a potential dollar in the cash register?

Contact me today for a free consultation, and let me show you what I can do for you!