Special Reports | E-courses | Technical Manuals
How the Client with 10,001 Questions Can Be Your Best Asset
(Lessons from the Best Little Camera Store in Baltimore)
Down underneath the marketing message, this is a love story.
Once upon a time there was a man who loved two things: photography and people. Thanks to a combination of goofy country-boy charm and solid technical know-how, he became the manager of a run-down photo supply store in an equally run-down part of Baltimore.
And by selling not just cameras, equipment and film, but also knowledge (and his own special brand of humor), he moved that scruffy shop into the Kodak 500...THE local hot spot where commercial photographers, art professors, students, and amateur shutterbugs would gather for information, conversation, and fun.
That was my husband. And he taught me everything I ever needed to know about marketing a client's technical expertise....
- How the customers who create sales-counter bottlenecks with their endless questions -- if you give them the information they need -- will come back again and again, buy your products, and send all their friends to you.
- How, under a customer's frustration that "this doesn't work!" is the unspoken question - "I don't know how to work this, help me!"
- How providing information, not selling products, is what makes a business famous and beloved.
And he proved it...in fact, when we married, all the photographers in Baltimore were there to take our wedding photos!
What he didn’t know (those were pre-Internet days) - was that today it would be possible to start giving your customers information before they ever get to your door.
You can put the information they want and need online in information products, so they can learn from you - and learn to trust you - before they ever meet you!
But you have a FAQ on your website, you might say, and that's supposed to answer "frequently asked questions," right?
Wellll......think of the way a disposable camera pales beside a professional digital SLR system, and you'll have a rough idea of how an FAQ stands up to the new standard of information products.
With their help, and a little effort on your part, you can educate far more people far more effectively – and efficiently - online than you ever did in person...and build your business exponentially in the process!
What are these information products?
You can offer these products free of charge to attract clients on the giveaway principle, or create a new passive income stream by charging a small amount for sharing your expertise!
And you can rest assured - if you provide enough information online to answer your customers' basic needs, they will flock to you for more answers, and for your products.
Are you ready to take the next step in expanding your market? Contact me today for a free consultation, and let me show you what I can do for you!
