Special Reports | Technical Manuals | E-Training

"Sounds Interesting, But Does This Person Really Know Anything Useful?"

How E-Courses Can Turn Skeptical Prospects into Enthusiastic Clients

Between the dot-com crash, spammers, and online scammers, it's pretty common to have a healthy skepticism about so-called Internet experts!

Sure, it's easy for some faceless marketer to choose a moniker like "Ruler of RSS" and charge astronomical prices for info-products promising that your newsfeeds will land in more In-boxes than a Nigerian e-mail scam - but what does this "Ruler" really know? And exactly what will you get if you plop down that three-digit investment for an all-inclusive multi-media RSS Power Package, plus seven downloadable audio files and a packet of free reports?

So a major question that new marketers face as they begin to demonstrate their own expertise online is:

"How do I establish my credibility?"

Sure, you may say you're an expert in your field - but how good is the "expert knowledge" you're giving them in your info-products? Are they really worth the price you put on them?

Are they full of fluff and page-filler, or unreadable jargon...or do they give real, usable information?

That's where a free e-course can help. You see, your prospects aren't just questioning your knowledge and credentials - they're questioning your ability to pass your knowledge on to them.

An e-course can give them a taste of what you know, at no risk!

When you provide an e-course, you're demonstrating that you can share your expertise in friendly language and manageable bites...bites that have flavor and substance, that give useful information and still leave them wanting more.

So isn't this exactly what you're doing in other types of info-products, you might ask - say, a special report?

Not at all!

An e-course is uniquely effective for three reasons:

1. How many times have you downloaded a special report or ebook, then never looked at it? How many times have you paid for a special report or e-book that you never opened or read? Do you even know where they're stored on your computer? You're not alone - while 5 percent of the respondents to a Book Report Network survey said they bought Stephen King's e-book, Riding the Bullet, less than 1 percent claim to actually have read it. And that's a Stephen King novel!
2. An e-course comes to your prospects' In-boxes by email, on a schedule that you set up...every day, every week, or as often as you choose. And if it's well-written, with useful information, you'll have your readers looking forward to each lesson, opening it as soon as it arrives, and storing it for easy reference.
3. Each lesson in an e-course is short and easy to read. It gives one information packed lesson in one brief message. Your prospect can read it right now, in one quick gulp - there's no need to absorb pages and pages of text. It's like a Readers' Digest condensed version- no nonsense, straight to the point, and quickly finished.

The result? Your readers remember you, and your expertise - and come back to you for more!

Are you ready to become a visiting teacher to your prospects? Contact me today for a free consultation, and let me show you how I can translate your knowledge into easy, friendly lessons that will convert your prospects to eager clients!

If you'd like to see some samples...

Global Warming E-Course-week1

Mortgage Counselor E-Course

What Have My Clients Said?

Phila asked all the right questions and was up to speed on our client's industry quickly. Her fast turnaround copy communicated the subject accurately, smoothly and with just the tone we wanted.

- Shelley Koffler, Creative Director, Brandlauncher