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Is Your Direct Marketing Missing the Most Important Quality of All?

A wise man, in a wise book, wrote long ago that the most brilliant messages are harsh and brassy...unless they have one key component.

All too often, direct marketing letters are like that, aren't they? Screaming headlines, long lists of incentives, and at the end of it all, a hefty price tag. If you can escape the hypnotic buyers' trance, you come away feeling...well, used, as if the only part of you that matters is your wallet.

That's not what you want in your direct marketing! Your company is built on ethical principles, respect for your clients...the Golden Rule. Sure, you want new business from your sales letters...but not that way!

Perhaps if you gave "just the facts, ma'am..." All the logical reasons why your product or service is superior...all its features and benefits...all your great customer services...?

You can see their eyes glazing over now, can't you? No matter how good your product or service is, the more your sales pitch is "all about you" - or your product - or your company - the more likely you are to lose the sale!

It's all about the key component in that wise old book: LOVE.

When you reach out to your prospect as a human being...speak to his or her needs, issues, feelings, problems...show empathy and concern...and then present your solutions, you gain not only a sale but a relationship.

Sounds simple, doesn't it?

But for your sales letter to stand out from the brassy crowd, you need to overcome your readers' built-in defenses. Unless you can convince them that you are different, and worth their time...sorry, you've lost them!

That's where I come in. You don't have to worry about secret formulas or magic headlines or other rules for writing.

Just tell me about the clients you meet every day - the clients you're reaching out to find - and their problems and worries, and how you help them. And I will craft a sales letter for you that speaks to their hearts and brings them thronging to your door.

Want to see some samples? Take a look!

Sales Letter to Greening Universities

Biodiesel Web Page Sales Letter

Green Networking Site Membership Letters
    Individual
    Business
    Nonprofit

Restaurant Sales Letter

Wellness Center Sales Letter/FAQ

FHA Fixed-Rate Home Mortgage Sales Letter

Reach for what matters: connect with your prospects, heart to heart. Contact me today, and see the results!