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If Your Printed Brochures Aren't Bringing You Business - Don't Blame Google!
Time was, you could make a pretty fair promotional campaign out of a handful of printed brochures. Pin them up at the local watering holes, pass them out at local expos and conferences and such, and you'd be on your way!
But no more! With most people Googling to find products and services, it seems the old methods have gone the way of the oil lamp.
So what now? Just forget about community-based promotions? Consider conferences an outdated strategy? Discount brochures as passé?
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What have clients said?
I was fortunate to have found Phila Hoopes a few months ago. She absolutely exceeded my expectations in developing and writing two of my brochures. She was thoughtful with her words
which has resulted in two beautifully written brochures. I will use Phila again without a doubt and
recommend her to others. -- Anne Fazio Keefe,
EclipseSpa, LLC Phila, I feel quite fortunate to have found someone with your skills and work ethic to partner with MMG. Your future copywriting contributions will help free me to sell enough products to keep us busy...for quite awhile!
-- Joanne McCoy,
McCoy Media Group
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NO! Amazing as it seems, people still do venture out of their homes and offices, and they still do pick up exciting handouts! So brochures can be as successful and cost-effective today as they ever were.
However, to use them successfully, you need two key ingredients:
- Compelling content that the reader can't put down
- Strategic placement in locations where the reader is already set up to buy
The real questions are -
- does your brochure answer the thoughts and issues that are going through the reader's mind at that moment?
- Does it provide information that they will want to keep on hand?
It's all a matter of speaking directly to the needs they're experiencing right now...offering an answer to the problem that's worrying them today...catching them at the moment when they will be most receptive to you and your unique products or services.
So when we discuss your brochure, we'll create an in-depth portrait of the audience you're targeting...and then identify the locations where they'll be most interested in the services that you provide. From that information, I'll develop brochure content to lead them directly to your door!
For samples of some of my brochure content, click the links below:
Statistics prove, again and again: if you have a small business, your best customers are likely to be in your immediate community.
So let's get started bringing those customers to your door...contact me today!
P.S. To give you the best possible value for your investment, I collaborate with graphic artists, web designers and developers, multimedia marketing services, green marketing coaches, and other professionals in the Maryland/DC area and nationally. For a complete listing of my alliances, click here.
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